8-AUG-2008

McDonald's 外送速遞搵Rixon Logisitic 做3PL 24hours !!

Pizza Hut 外送速遞係自己的in-house logistic team (last order mid-night 12)

KFC 外送速遞都係in-house logistic team (做到around 11 pm)

最近Pizza Hut 已經做到midnight 12點前last order 同埋推d 平價套餐 , 唔知係唔係同McDonDon 外送速遞有關係呢?

KFC 唔見有咩動作..................................

點解McDonDon 咁有米都唔用攪in-house logistic 外送速遞?

Market position - McDonDon 係有最多分店的F&B chain store.......佢成功一大因素係吸引大人青少年同小朋友去食. 分店多係佢一大優勢. 分店多呢一個優勢即時變成負擔.外送速遞唔會做到Pizza Hut 同 KFC 用外送速遞去reduce 分店數目呢個一大好處. 同時亦唔配合佢分店多吸引大人青少年同小朋友呢一大策略.

Investment - McDonDon 如果真係自己攪個投資都幾大.......同埋train up 都要時間.

McDonDon 唔小店都係24 hours (係全球策略, McCafe 都係)生意都係一般........有唔小idle capacity, 會唔會係做緊個test 睇下增加晚上utility rate 同時增加生意. 去過McDonDon website 都唔見佢出新聞稿, 相信都係實驗中.